It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7.
The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity. “Harry Styles has over 34 million monthly listeners on Spotify, but only you could play Adore You 15 times in a row while cramming for finals,” an ad supporting the experience declares while a hardworking listener stares intensely at people dressed like the former One Direction member. The in-app experience also includes an audio birth chart – which features each consumer’s top artist over the past six months (sun), their most emotional artist (moon) and an artist they’ve recently connected with (rising) – as well as three artists they would invite to a dinner party. Luckily, Spotify has 12 Cosmic playlists based on each of the star signs.Ĭurated by r enowned and respected celeb astrologer Chani Nicholas, each playlist includes songs themed around what's happening in that sign's life that month - as well as an audio reading of their horoscope.Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users.Ĭreated in-house by Spotify, “Only you” features genres, songs and artist pairings that are unique to each listener.
This gratifying astro-info feature has made us want to listen to a curated selection of horoscope playlists so that we can connect with our signs most inner-world fulfilling tunes. Lastly, your rising sign is all about the new artist you have discovered recently.
One of those is dedicated to your sun sign, which features the artist you have listened to over the past six months, and your moon sign, which represents the most emotional songs you connect with. Spotify has described this feature as "all about celebrating how you listen," and it organises your listening habits into organised categories. This new feature is a part of Spotify's 'only you' feature, and it is a natal chart obsessive's dream.
Spotify's new sun, moon and rising sign feature So, it was only a matter of time before someone combined music and horoscopes, right!? In a similar way, great music has the ability to resonate with our innermost emotions and make us feel less alone in our experiences. Like "OMG, how does it know that I've been procrastinating about my exam study by binge-watching Riverdale lately!? Creepy!"
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